The renders showcase the visualization of another collaboration between the Haier brand shop and a kitchen furniture manufacturing partner.

This project is particularly interesting because the space has a unique shape and initially seemed poorly suited for opening such a showroom. The façade consists of two openings of different widths, which originally created a significant asymmetry. The depth of the space is relatively small (no more than 9 meters), raising initial concerns about the feasibility of accommodating a comprehensive display of kitchen furniture and household appliances.

To mitigate these challenges, we incorporated a unified horizontal media façade element made of modular LED panels, structured the brand shop’s interior with display niches, and used cubic demonstration pedestals.

The solutions implemented in this project fully met the client’s requirements, allowing for the placement of all necessary product categories, three full-size kitchen sets, and a kitchen order area with workstations for two managers.

Other design elements remain standard for the brand: a suspended origami-style lighting structure, a broken-line layout of wall display niches, and extensive use of white kerlite, wooden elements, and brass profiles in the finishing