When I was working at interior design of Haier Group regional representative office in Central Asia, special attention was given to creating a visual and emotional connection between the office interior and the traditional design of the brand’s showroom, in accordance with the client’s request. Since the office was initially intended to be frequently visited by company employees from various countries in the region, spaces for temporary workstations and a lounge area were incorporated into the design. Additionally, the project implemented the idea of combining the lounge area with an exhibition of the brand’s most relevant appliances.

Of course, not all standard elements of traditional Haier showroom were integrated into the office space design. However, the selection of wall finishes, lightweight partitions, the lounge area with an appliance exhibition, and, most notably, the brand’s signature origami-shaped lighting structure unmistakably identify this office space as part of the Haier brand.