The interior design development for Leran brand shops is a special case, when the aesthetic component of the interior architecture ultimately turns out to be the result of the development of functional components. Initially, the Leran brand was positioned in the CIS as the most effective pricing solution in the household appliances market, providing the consumer with the necessary set of product qualities at the most favorable price. This determined, among other things, the brand's policy for the construction of showrooms: maximum use of modular, mass-produced retail equipment, and a simplified approach to store decoration.

However, over time, the owners of the Leran brand decided to add individuality and recognition to the brand shops, to make the interior more in the spirit of the times. At the same time, the idea of using modular retail equipment to display the brand's products remained relevant, since this approach significantly reduces the cost and speeds up the opening of the store.

The renders presented here show the results of the joint work of the project architect and the team of marketing managers and merchandisers of the Leran brand.
The media facade made of 320x160 mm LED panels was used at the client's request, rather to solve a functional problem: demonstrating branded media content. The project architect used a spatial frame for placing the elements of the media facade and related electronics as a forming element of the entrance portal. The resulting portal structure, in addition to technical functions, plays a significant role in separating the internal volume of the brand shop from the space of the shopping mall, and makes visitors feel more like being in a unique space, and better concentrate on the brand's product line.

The modular retail equipment received additional details, such as, for example, display dividers, overhead panels of a contrasting color, coating of metal elements with multi-component enamels with a "metallic" effect instead of the previously used powder paint.
Particular attention was paid to the lighting of the showroom. Rectangular profile lighting elements were used, suspended from the technical ceiling made of a profile pipe in 2 tiers. This solution, with all its simplicity, creates a unique pattern of the ceiling space, adds volume to the brand shop premises and allows you to hide the communications located above the technical ceiling. At the request of the brand's marketing team, a frieze element with hidden lighting along the upper and lower edges was implemented into the store's interior. In addition to advertising functions, this solution enhances the focus on the product display without the manufacture of complex structures (such as, for example, display niches).